It was 1913, and Coco Chanel consecrated her love for the Normandy coast with a storefront. Located on Rue Gontaut-Biron in Deauville, Chanel’s first fashion boutique would forever alter the course of fashion history. It was in Deauville that she fully embraced sporty style, offering clients fisherman-inspired striped jersey sweaters and beach pajamas along the boardwalk. This seaside resort was also Coco’s most treasured vacation spot, where she often traveled with the love of her life, Boy Capel. From the idyllic blue skies to the warm ocean breeze, Deauville was Coco Chanel’s ultimate source of design inspiration. A century later, it seems only fitting that the House of Chanel would pay homage to this lavish spot on the French seaside with an iconic, modern bag.
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